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Earth Day Products

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Intimacy, or Why Promotional Product Advertising Works

What is intimacy?

The dictionary defines intimacy as "a close, familiar, and usually affectionate or loving personal relationship with another person or group." Intimacy in any form is essential in not only maintaining relationships, but also making them better. Affection goes a long way. The same holds true in relationships between businesses and customers. Promotional products help spread intimacy. Below are the three kinds of intimacy that promotional products provide.

Universal intimacy

As advertising agencies continue to try to find new and innovate ways to spread messages in an increasingly digital world, there is one tried and true method of physical advertising that is still finding a lot of success. Promotional products have proven to be one of the best ways for a company or organization to spread their message to the world. While you may not realize it at first, almost any item can be turned into a promotional product. From pens to coffee mugs to t-shirts, ordinary things that people use every day can easily be transformed into an advertisement for your brand. There really is nothing that cannot be turned into a promotional product. It is a kind of universal intimacy.

Everlasting intimacy

The great thing about promotional products is that they usually last much longer than traditional forms of advertising. For example, a person may watch a television commercial for 30 seconds, but they may keep a mug with your company’s logo on it for 10 years. In addition, promotional products have the opportunity to change hands, finding new audiences through the years as items are passed on from one person to another. Promotional products can be heirlooms and collectibles. Just watch an episode of Pawn Stars or American Pickers.

Recalling intimacy

Besides the longevity of promotional products, studies have shown that people are able to easily recall logos and brands on these types of items. When a person receives a t-shirt, they are able to much easily remember the logo on that shirt than if they saw the same logo on a commercial or billboard. That is because the shirt actually belongs to them, and they develop a deeper connection with it than an advertisement that they see on TV or in a magazine. The moment something latches onto the mind, it will eventually make its way to the heart.

Intimacy is the way to go

It is all about developing an intimate connection between brand and customer. Promotional products are a surefire way to accomplish that. Nowadays, the key to a successful business is intimacy!

Try us out

If you are ready take the plunge into promotional product advertising, contact the experts at Stage Door Promotions so we can get your message to the masses!

-Sheryl